Tuesday, 29 January 2013
This is our facebook page of our production company,
Symphony Productions where people can join and share their thoughts and
opinions. The people that like it and are members will do this because they are
our target audience which helps us when receiving their feedback. When we need feedback on our final music video and is a rough copy of our music video we will upload it to our Facebook page to get feedback on what we need to do to improve or make it better and what's good about it and what do they like etc. Then when our final and complete music video is done we will upload it to Facebook for people to see and watch.
Monday, 28 January 2013
By watching and analysing the song that we have chosen gave us some ideas and inspiration to include in our own when it comes to producing it, for example in Katy Perry's music video she uses quite quick cuts in-between shots to keep up with the rhythm/ beat of the song, which we will do when it comes to re-creating this music video. Andrew Goodwin's theory also ties in with Katy Perry's music video for the literal meanings on certain lyrics such as having matching tattoos, which is something that we will include in our own music video.
Katy Perry's music video is a dominant reading (Stuart Hall) which is what we want our music video to come across like that.
Tzvetan Todorov's Theory
Todorov believes that there are five stages to the majority of narratives, this could be in films or music videos.
The first stage is a state of equilibrium (neutral/ balanced) where the characters are introduced and the audience are able to understand the location/ setting. This is true for the narrative in our music video because the audience will first of all establish who Scarlett is and how she is reminiscing on her past with her ex boyfriend.
Stage number two is when the equilibrium is disrupted or disturbed. At the start of our music video Scarlett and her ex boyfriend have already broken up, however there are shots of him and his new girlfriend together which could be a disruption but the main one is when you see Scarlett and her ex arguing and breaking up later on in our music video.
The third stage is when the character realises there has been a disruption. Scarlett realises that she is starting to miss her boyfriend because the lyrics and the music video narrative and performance is a reflection on her past and the realisation hits her when she sees her ex boyfriend with a new girlfriend in the park where they use to hang out and share memories.
The fourth stage is when the character tries to mend the disruption and do something about it. This does not apply to our music video because she notices that she has lost him but doesn't do anything to change the situation and when he calls her at the end of the music video she hovers over the hang up button because she doesn't want to get hurt again.
Todorov's final stage is closure and back to a neutral balance like at the beginning. This is true to our music video narrative because by hanging up on him she realises that no good will ever come to the relationship and that she needs to move on and as much as it hurts her she is happy that she made the right choice and the state of equilibrium is back to a neutral balance like at the start of the music video.
I will upload images of our final music video showing these four stages that apply to our music video later on.
Friday, 25 January 2013
Letter to Columbia records
9
DERRY STREET
LONDON
W8
5HY
Woodside Road
Kingswood
Bristol
BS15 8BD
Dear Columbia Records,
We are students at John Cabot Academy
in Bristol, England. We are studying A2 Media studies, for our coursework
project we have formed a hypothetical record label which we have names
‘Symphony productions’. In our group we then decided for our project to make a
music video.
We researched different songs and
groups to decide on what song to use for our music video. We came to the
conclusion that we really wanted to use Katy Perry’s song “The one that got
away”. Therefore we are writing to ask for your permission to use her song for
our school project. I can assure you that the material we produce will not
include and inappropriate content or behaviour and will not be used to make and
money. We hope that you will take this into consideration and allow us to use
her song for our A2 coursework. Thank you for taking the time to consider us.
Yours Sincerely,
Symphony Productions.
This letter was wrote by Scarlett who is part of my production company Symphony to ask if we were able to use Katy Perry's song 'The one that got away' for our media studies project.
This letter was wrote by Scarlett who is part of my production company Symphony to ask if we were able to use Katy Perry's song 'The one that got away' for our media studies project.
Friday, 11 January 2013
Ideology
In the 2012 people's choice awards, Katy Perry left with lots of awards as well as nominations. Her awards were:
-Favourite tour headliner
-Favourite music video for her song Last Friday Night
-Favourite song of the year with E.T
-Favourite female artist
Katy Perry is 27 years old and has achieved all of these awards and is a well recognised music artist and has also been voted favourite female artist of 2012, therefore she would have reached Maslow's esteem stage of the pyramid because of her achievements and she will be confident.
Ideology is related to peoples ideas, values and beliefs. For example if a young music artist was driving a really nice expensive car and people especially boys would idolise them and then feel like what they want is that car. They also would feel like they should be driving a car like that when they reach the same age as the artist, so ideology is a very influential thing. With Katy Perry being a recognised and very successful music artist at twenty seven makes people idolise her and think that they should have achieved something of a similar standard at the same age.
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